Friday, 8 November 2013

Zara Store Re-opening Launch Party in Manchester


Zara launch party reopening manchester fashion brand design
    Well, well, what can I say... FINALLY!   Zara store was closed for too long and now it is open again in Manchester and for that reason I warn you, take your wallets out of your pockets with caution! Think twice before you decide to buy this bag, and these shoes and that cardigan, and also this belt and that gorgeous necklace. Analyze how much can you spend in one go, before you insert your credit card in that draining machine. Saying that, I still have a feeling that none of you, readers, will follow my advice. I don't think I am strong enough to follow my advice either. Everyone waited in anticipation and now it is time for shopping!
    Last night Sven was shooting Zara Re-opening Party and I was basically stalking him around the shop, making sure that everything is going well.  I could swear that security guys were probably thinking that I am some kind of 'shady lady' wandering around Zara looking for nothing. Ha! He did a great job and soon you will be able to see some pictures from the event.

Sven Eselgroth Photography, fashion, ZARA, brand, event, design, clothes, new collection

    While I was following Sven everywhere, I could not point out that I have never seen so many beautiful people in one store. And I mean it! A few times I did lost a track of Sven just because I was staring at some utterly beautiful individuals. But not only people distracted me from work, clothes was the main reason! All the garments were displayed beautifully and neat rails were just asking for having a sneak peek.

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, new collection, store in Manchester
Sven Eselgroth 'in action'

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, new collection, necklace, red, store in Manchester
Did I tell you about gorgeous necklaces Zara has in store?!

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, outfit, camera, menequin, new collection, store in Manchester
This is a runaway! I'm not joking, he was running. Almost.

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, new collection, store in Manchester
I am pretty sure Sven was hiding from me in there! Ha!
A little bit about history..Zara  is a Spanish clothing and accessories retailer founded in 1975 by Amancio Ortega and Rosalía Mera. It is one of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka.
Now here I couldn't stop laughing as I really think it does sound funny; when Amancio Ortega first opened, he named his store Zorba after watching the classic film ZORBA the Greek, but apparently there was a bar that was called the same, Zorba, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have two Zorbas." They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find, and they found Zara. HALLELUJAH! I can't imagine what would it be like to shop in ZOOORRBAAA!

click here to see the video from the night

    Anyway, it was a good night, so many people came down to celebrate the 'great-come-back-we-missed-you' and many more were surprised to see the doors are finally open. We hope that Zara will never close it's doors again for such long period! Live long and prosper! :)))

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, fblogger, coat, girl, clothes, people, new collection, store in Manchester
Trying on Zara coat. Oh, I love it!

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, iPhone, bag, clothes, people, new collection, store in Manchester
'Proud Soul' jumper. Very Proud.
Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, blouse, black&white, new collection, store in Manchester
Must-have work outfit!

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, clothes, people, necklace, knitwear, new collection, store in Manchester
Must-have casual outfit

Sven Eselgroth Photography, fashion, ZARA, brand, event, photographer, design, knitwear, necklace, clothes, people, new collection, store in Manchester  
Must-have date/dinner outfit


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